Onze missie en kernwaarden liggen aan de basis van ons succes. Onze kernwaarden zijn simpele concepten die min of meer vanzelfsprekend lijken, maar de combinatie van deze elementen is dat verre van.
De kernwaarden van Barenbrug zijn: Marketing, Internationaal, Innovatie, Kwaliteit en Partnership
Barenbrug was established in Arnhem on 15 June 1904 by Joseph Barenbrug, expressing his passion for grass. He believed that grass seed should no longer be swept together in hay-lofts, but cultivated in a professional manner by a specialised company. In 1908 he published his scientific approach in his book 'Money in Grasses', which appeared on the American market a year later. Barenbrug’s reputation as a grass specialist was established. Read more about the development of the Barenbrug company, its comeback as a family business after a takeover by Unilever and the companies positioning as an innovative market leader.